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Chapter 6
Crisis Public Relations
for Government
Communicators
Brooke Fisher Liu and Abbey Blake Levenshus
Financial crisis. Natural disaster. Sex scandal. Technology snafu. Abuse of power.
Misuse of funds. Terrorist attack. Flu pandemic. Crisis can strike any organization,
but the stakes are especially high for governments and their public relations person-
nel because the government is charged with ensuring public health and safety. Lives
and livelihoods can be at risk when crises occur, and government communicators
often nd themselves on the frontlines of intense media and citizen scrutiny during
and after a crisis. With all eyes on the ...