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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
116 ◾  Brooke Fisher Liu and Abbey Blake Levenshus
Table6.4 Crisis Response Strategies
Category Strategy Description Example
Deny Attack the
accuser
Confront a person/
group that claims a
crisis is occurring
when
communicators do
not think a crisis is
occurring
A government
executive makes an
off-color remark and a
communicator states
that a person or group
is overstating the
remark’s severity and
implications
Denial State that a crisis
does not exist
Media claim a
depression is
occurring, but the
government does not
think the economy is
in such poor state
Scapegoating State that someone
else is responsible
for a crisis
Local government
execu
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Publisher Resources

ISBN: 9781439834657