Crisis Public Relations for Government Communicators ◾ 121
A thorough evaluation can result in an overwhelming amount of information to
analyze. Dividing this data into phases (e.g., preparation, response, and recovery) or
systems (e.g., human, technical, infrastructure, and cultural) can help organize the
process. Of course, delivering a fancy evaluation report is only useful if the lessons
learned are then incorporated into and applied to the organization’s crisis manage-
ment preparation and crisis management plan.
Renewal. Some crisis managers focus on renewal. Renewal signies a more opti-
mistic approach to crisis response in which organizations and their management
learn from the crisis and emerge stronger and better than they were