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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
130 ◾  Leila Sadeghi
Much of the resistance at this level can be attributed to a number of factors. For
one, there is a lack of understanding in terms of what is really needed to maintain
a Web 2.0 presence and how it can be done with relatively few resources and little
time. e best examples of government implementation of Web 2.0 were developed
with a strategy. e strategy includes identifying a core team of sta, drafting poli-
cies for internal and external utilization, identifying the right platforms that match
identied outcomes, and managing information and communication. Policies for
utilization often detail how sta should deal with negative comments, inaccuracy
of information, and misrepresentation of news online.
e next section ...
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Publisher Resources

ISBN: 9781439834657