130 ◾ Leila Sadeghi
Much of the resistance at this level can be attributed to a number of factors. For
one, there is a lack of understanding in terms of what is really needed to maintain
a Web 2.0 presence and how it can be done with relatively few resources and little
time. e best examples of government implementation of Web 2.0 were developed
with a strategy. e strategy includes identifying a core team of sta, drafting poli-
cies for internal and external utilization, identifying the right platforms that match
identied outcomes, and managing information and communication. Policies for
utilization often detail how sta should deal with negative comments, inaccuracy
of information, and misrepresentation of news online.
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