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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Web 2.0 ◾  135
employees are baby-boomers (43 to 63 years of age) with less training in technology
and hold a greater inuence over processes within the workplace that can include
the use of traditional methods of communication. e younger government worker
has grown up with Smartphones, iPods and iPads, BlackBerries, laptops, and Web
2.0 technologies. As the baby boomers retire and phase out of government, it is
likely that this new generation of workers will inuence change within internal
organization structures and in how they collaborate with the public.
14
Usability and Maintenance
A second underlying cause for the resistance to Web 2.0 integration has much to
do with usability and maintenance. Many in government fear the possibility
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Publisher Resources

ISBN: 9781439834657