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Chapter 8
Strategic
Communication Planning
Diana Knott Martinelli
In any organization, association, corporation, or group of people bound together to
meet goals and objectives, it is necessary to create some kind of plan to achieve them.
However, unlike corporate communications personnel, whose work must strategi-
cally support outcomes associated with the company’s bottom line, many govern-
ment communicators may be so busy reacting to what they must do, they may not
take the time to proactively think through and plan their public aairs work.
Contents
Limited Agency Precedents ................................................................................ ...