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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
143
Chapter 8
Strategic
Communication Planning
Diana Knott Martinelli
In any organization, association, corporation, or group of people bound together to
meet goals and objectives, it is necessary to create some kind of plan to achieve them.
However, unlike corporate communications personnel, whose work must strategi-
cally support outcomes associated with the company’s bottom line, many govern-
ment communicators may be so busy reacting to what they must do, they may not
take the time to proactively think through and plan their public aairs work.
Contents
Limited Agency Precedents ................................................................................ ...
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Publisher Resources

ISBN: 9781439834657