148 ◾ Diana Knott Martinelli
Reputation is just that—enhancing or repairing an agency’s reputation with
its publics. It may mean being perceived as more responsive, more modern, more
ecient, more trustworthy, or something else. Relationship management goals
might include fostering more dialogue with constituents, including media repre-
sentatives, or building more buy-in from employees for new processes, procedures,
or the agency’s vision. Task management goals involve very specic actions, such as
more voters, more attendees at public meetings, more compliance with regulations
or safety programs, and the like. When thinking about your goals and your agency
or department’s goals for the coming year, these management categories ca