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are normally brought to the table and discussed regarding which of the decision
options is “the right thing to do.” It is also wise to ask publics or constituents
who care about this issue to provide their perspective and advice or ideas regard-
ing the options that are being considered. Incorporating the values of publics or
constituents at this phase of issues management is exceptionally important for
both an ethical perspective and the perspective of successful communications. A
collaborative amalgamation of decision options from several dierent perspectives
often results in the best resolution for an issue. Ethics is the rst priority when
dealing with issues management in this chapter, but many organizations