Skip to Main Content
The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Ethics in Government Public Relations ◾  167
public relations in the interest of the greatest good for the greatest number of people
is a morally worthy one, and there is little doubt that viewing the consequences of
our decisions upon publics is a responsible part of government communications. As
with any moral theory, the approach is bound to a certain set of assumptions about
predicting outcomes, and it comes with strengths and weaknesses that the user of
the paradigm must always bear in mind. ere are a few challenges to be faced by
anyone using a utilitarian analysis:
You must accurately predict potential future consequences of your
decisions.
You must know all of the options or decision alternatives that are possible.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Strategic Public Management

Strategic Public Management

Howard R. Balanoff, Warren Master
The Practice of Government Public Relations, 2nd Edition

The Practice of Government Public Relations, 2nd Edition

Mordecai Lee, Grant Neeley, Kendra Stewart

Publisher Resources

ISBN: 9781439834657