194 ◾ Kevin R. Kosar
help the government public relations practitioner do right and avoid doing wrong
in a big way. e approach advocated here does require the practitioner to under-
take substantive learning. For example, to understand a constitution’s ideas, one
needs to read a constitution or a good primer on it and its interpretation.
But the major thrust of this approach is to argue that a practitioner should think
institutionally, to consider how his actions and messages t within ve macrocontexts
that derive from his position as a government public relations practitioner. is insti-
tutional approach, assuredly, does not cover the whole of right and wrong conduct.
But this chapter does show that a great deal of trouble can be avoid