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Chapter 11
Internal Public Relations
for Personal and
Program Success
Anne Zahradnik
Planning and Managing Your Internal Public Relations
Having read the previous chapters, you have considered sound advice on planning,
integrating, executing, and tracking your public relations (PR) program. It may
seem as if we have already given you plenty to do. You have, however, one other
important matter to attend to … communications to establish, improve, and main-
tain relations with your internal stakeholders.
Remember the budget scenario at the very beginning of Chapter 2? Discussion
of the line item for communication and outreach in the budget turned ...