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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
197
Chapter 11
Internal Public Relations
for Personal and
Program Success
Anne Zahradnik
Planning and Managing Your Internal Public Relations
Having read the previous chapters, you have considered sound advice on planning,
integrating, executing, and tracking your public relations (PR) program. It may
seem as if we have already given you plenty to do. You have, however, one other
important matter to attend to … communications to establish, improve, and main-
tain relations with your internal stakeholders.
Remember the budget scenario at the very beginning of Chapter 2? Discussion
of the line item for communication and outreach in the budget turned ...
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Publisher Resources

ISBN: 9781439834657