202 ◾ Anne Zahradnik
organize and clarify your thinking about your roles and responsibilities. It also
lays the foundation of your internal communication plan.
Now that you have thought through what you do, make a complete list of all
of your internal audiences. It is very important to make a thorough list. You want
to include everyone in the organization you interact with while performing those
functions, anyone who cares (or should care) about the results of those functions,
and anyone who inuences or approves the funding of your job or activities.
As you make your list you will see it goes well beyond a layer or two of bosses.
Your list should include people above, below, and on the same level as you in the
organization. If appropriate ...