Skip to Main Content
The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Internal Public Relations for Personal and Program Success ◾  207
Next, you will set goals and objectives. Here I will repeat the word of warning
I gave earlier. Since your goals and objectives are personal, they do not need to
be spelled out in the minute detail you would provide in a plan for others in the
organization. Most plans are a form of justifying the expenditures proposed in
the plan. is plan is dierent. It has no role in convincing external audiences.
It is about convincinginternal audiences. Your goal should be to improve your
own reputation, and the reputation of the public relations function, by increasing
awareness and knowledge of the contribution you make in your organization.
at is an ethical and proper workplace g
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Strategic Public Management

Strategic Public Management

Howard R. Balanoff, Warren Master
The Practice of Government Public Relations, 2nd Edition

The Practice of Government Public Relations, 2nd Edition

Mordecai Lee, Grant Neeley, Kendra Stewart

Publisher Resources

ISBN: 9781439834657