Internal Public Relations for Personal and Program Success ◾ 207
Next, you will set goals and objectives. Here I will repeat the word of warning
I gave earlier. Since your goals and objectives are personal, they do not need to
be spelled out in the minute detail you would provide in a plan for others in the
organization. Most plans are a form of justifying the expenditures proposed in
the plan. is plan is dierent. It has no role in convincing external audiences.
It is about convincinginternal audiences. Your goal should be to improve your
own reputation, and the reputation of the public relations function, by increasing
awareness and knowledge of the contribution you make in your organization.
at is an ethical and proper workplace g