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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
213
Chapter 12
Using Monitoring
and Evaluation to
Measure Public Affairs
Effectiveness
Maureen Taylor
e previous chapters in this book provide details and case studies of how public
relations strategies and tactics can help a public administrator be more eective
in his or her communication with internal and external publics. Let us assume
Contents
Why Monitor and Evaluate Your Communication Outreach? ...........................214
When Communication Eorts Should Be Evaluated .........................................216
Which Communication Eorts Should Be Monitored and Evaluated? ..............218
Monitoring Media Content ............................................................................... ...
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Publisher Resources

ISBN: 9781439834657