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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
218 ◾  Maureen Taylor
should develop positive attitudes about the value of recycling, and be willing
to engage in recycling behaviors. M&E suggests that over the year, we take
time out to evaluate the progress of the program.
2. Collect midpoint information during the communication eort. e research
conducted at the midpoint of a public relations eort shows progress from
the baseline. is monitoring process allows the organization to do a “reality
check” on the viability of accomplishing the objectives. Monitoring at this
point allows the public administration professional to reect critically on the
assumptions that guided the initial program. is is the time to reect on
strategy and tactics. Is the program too ambitious? Have new factors ...
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Publisher Resources

ISBN: 9781439834657