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Chapter 13
Conclusion
Grant Neeley and Kendra Stewart
Public Relations as Public Service
Although the news media and technological advances play signicant roles in
the lives of most Americans today, our eld has virtually ignored the topic of
public aairs in government. However, eective communications strategies
not only advance the mission of an agency, but also provide an important and
required public service. Public information is one of the key aspects of govern-
ment accountability. Accountability to the citizenry is a dening characteristic
of public organizations and sets those organizations apart from others in soci-
ety. es ...