Index

Note: Page numbers followed by “f”, “t” and “b” refer to figures, tables and boxes respectively.

A

Abramowitz, Moses, 30
Active listening for managers, 62
Adopter categories, 110
Adoption, 110, 110t, 112
Advertising, 10t
Alternatives, strategic, 36t
Ambidextrous organization, 62, 115–116
Amortization, 87
Assessments, microeconomic, 16
Assets, 80–81, 85, 86t
current, 86t, 92, 94t
intangible, 41
Return on Assets (ROA), 91
tangible, 41
Auxiliary aspects, of product, 7

B

Balance sheet, 85–87, 86t
Bargaining power
of buyers, 37–38, 38f
of suppliers, 37–38, 38f
Best product positioning, 43, 46
Big Mac index, 26–27
Billion Prices Project, 22
Black belts, 131, 131t
Bonds, 22–23
Boston Consulting Group, 34
Brand, 7–8
differentiation, 105
equity, ...

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