Chapter 2

It’s not about self-survival

What is a great presentation?

Let’s start at the very beginning. What is a great presentation?

You know it when you see it, don’t you, but it can be very hard to pinpoint what you’re seeing. Usually we attribute a great presentation to the presenter’s personality, charisma or style. It seems that great presenters have some intangible quality that is just out of reach.

This is simply not true and once you examine what a great presenter is actually doing you realise it has very little to do with the individual presenting.

Let me tell you exactly what a great presenter does:

  1. A great presenter begins the presentation with the first question the audience wants answered. They start with the audience’s needs, ...

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