CHAPTER 3

Stories, Metaphors, and Anecdotes

You will spend a lot of time working on your content, ensuring it’s relevant and accurate. Once you have gone through the brainstorming and structuring phases, you want to look at how to bring the material to life and make it memorable. Add some color and contrast.

People won’t remember the details, but will remember the stories. Create a memorable moment that people will talk about for a long time afterward.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel...”

—Maya Angelou

I was sitting in the audience a few years ago at a lecture given by a professor of a well-known business school in the United Kingdom. The ...

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