Contents

About the author

Author’s acknowledgements

Publisher’s acknowledgements

Introduction

Self-assessment questionnaire

PART 1 10 steps to present with style

Step 1 What is the purpose of your presentation?

Decide whether a presentation is the best way to get your message across. Identify the purpose of your presentation; whether it is tell, sell, impel or entertain. Recognise your desired results and consider whether an alternative to a presentation could get your message across more effectively.

Step 2 Understand your audience and connect with them

Examine your audience; who are they, what are they looking for, why should they listen to you? Generate rapport and create empathy with your audience, both before your presentation and during. ...

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