Chapter 1

Being Clear on What's Really Important

How did you decide how you spent your time yesterday? What criteria are you using to allocate your time tomorrow?

What do you stand for? What are you leading toward? How do you decide the best way to spend your time? What would your life be like if your answers to these questions were perfectly clear? The PRIMES called “LEADING,” “IN–ON,” and “CHANGE VERSUS TRANSFORMATION” will give you clarity about these fundamental questions. After you are outfitted with these three PRIMES, your calendar will never look the same. You will be selective about which meeting requests you choose to accept or decline. You will have a crystal clear rationale for why you are doing what you are doing and not doing what you are not doing. From this place of clarity, you will access ways to make more significant and meaningful contributions to groups and organizations of which you are a part and communities that you serve, using less effort.

The best is he who calls men to the best. And those who heed the call are also blessed. But worthless who call not, heed not, but rest.

Hesiod1 eighth century BCE Greek poet

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