Does your “yes” really mean “yes”?

Leave all other connotations of INTEGRITY aside for a moment. In the context of the PRIMES, INTEGRITY means, “I say what I am going to do, and I do what I say…every time.” INTEGRITY is not based on values or morals. It is based on honoring and keeping your word. When people choose to operate in INTEGRITY, their words about the future cause the future. People trust them. They reach a level of performance that otherwise would be unattainable.

There is very little integrity in the world. Manufacturers make claims about their products that are unfulfilled. Doctors say they will see you at 11:00 a.m. Mechanics say your car will be ready in the morning and the cost will be $200. A coworker says he will have the report ready by noon. Government leaders say they will act in the best interest of the country. But products fail to function as advertised. Doctors have “waiting” rooms. Repairs cost more and take longer. Coworkers often disappoint us. And government leaders act in their own best interests. Is this always the case? No, but it is sometimes, and integrity is an all-or-nothing game.

Zig Ziglar said, “The most important persuasion tool you have in your entire arsenal is integrity.”2 Choosing to live in integrity is the greatest commitment you can make to those around you. INTEGRITY is an essential value of high-performance groups.

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