UnFigure

A good question to ask is, “What is important to do?” A better question is, “Of all the important things we could do, what are the fewest, most important?”

In the mid-1970s, German rock-climbing legend Kurt Albert painted red marks at the bases of routes he became skilled enough to climb without using any supports or aids other than his hands, feet, and limbs. In many ways, Albert's REDPOINT system was the origin of the free-climbing movement that led to the development of sport climbing a decade later. For our purposes, the term REDPOINT refers to a path that is marked for leaders and teams to overcome challenges, attain their visions, and dent the universe.

The REDPOINT PRIME can be summed up in one word: focus. It reveals the fastest, least risky path from our “As Is” to our “To Be.” At its core, REDPOINT embodies a simple concept: Rather than do a few things about everything, the most powerful leaders and teams do everything about the fewest, most important things. They willingly live with complete INTEGRITY to realize their declared “To Be” on time.

Recall that the CORE PRIME makes the need clear to go from the “As Is” to the “To Be” because something important is at stake. Creative tension exists as a call to action. The Strategy arrow represents actions that will move a team from the “As Is” toward the possibilities of the “To Be.” REDPOINT reveals how to make ...

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