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The Principles of Successful Freelancing by Miles Burke

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Chapter 5Win the Work

If there is one word that stops many fledgling web freelancers in their tracks, it’s selling. The concept of being a salesperson is one that makes many designers and developers break into a cold sweat, when really, selling isn’t the bogeyman that we often assume it to be.

If you can embrace the basics of sales, and become comfortable with the idea of self-promotion, you are so much more likely to become a success than if you don’t. It’s a sad fact that many freelancers never engage with this element of freelance life, and it’s frequently a factor of them abandoning freelancing.

It doesn’t have to be a subject of dread, though. In fact, it just isn’t. Everyone sells and promotes themselves all the time; they just aren’t often ...

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