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Apple’s Little Secret
Stop trying to build a better mousetrap.
DUMBEST IDEA IN THE WORLD
Many say that Steve Jobs was a genius. He went where few have gone
before, creating products and markets where none existed and where only
he imagined. at genius is evident throughout the Apple
®
kingdom and,
for many organizations, it is dicult to duplicate because cloning Steve
Jobs is impossible, and consistently generating innovative products and
improving performance is, at best, demanding—tried by many, achieved
by few. At the core of Apple, there is a not-so-evident principle that is part
of its genius and something that other organizations can