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The Process Mind
book

The Process Mind

by Philip Kirby
October 2014
Intermediate to advanced content levelIntermediate to advanced
315 pages
9h 12m
English
CRC Press
Content preview from The Process Mind
Apple’s Little Secret31
called him an “advisor,” but by late 1997, he was the de facto chief and,
in 2000, he became the CEO. Jobs made two brilliant decisions. First, he
changed the business model. Whether explicit or implicit, every organi-
zation has a business model and the more explicit, the more successful.
Abusiness model describes the manner in which value is delivered to the
customer—in most cases for a prot. It is set up to respond to three key
questions: What do customers want? How do they want it? And, how do
we best optimize the organization to do it? But most importantly, and
oen lacking in a good business model, is a four ...
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Publisher Resources

ISBN: 9781482228953