
84 • e Process Mind
number of roles within those functions and your organizational matrix
of white space gets daunting. Like Andy, you may not have thought about
it this way because you are probably not exposed to a process view of the
organization. For instance, how oen do you say, “Iwork in the demand
generation process,” or “I work in the data conversion process where we
create decisive information.” Or “I work in the raw material transforma-
tion process.” is is process-thinking language. e matrix of complex-
ity becomes more acute as the customer demands more and more variety
and more customization of products and services. e refr ...