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Performance on Purpose
If you can’t describe what you are doing as a process, you don’t know
what you are doing, and you have not designed the process on purpose.
THREE CRITICAL ELEMENTS
Purpose, measure, and action are distinct parts of the greater organizational
whole and critical pieces in building business processes that maximize the
generation and fulllment of customer demand. Together, these three ele-
ments are the basics of the operating system or organization’s thoughtware,
and the driving force in deploying the business strategy.
Wherever there is an exchange of information, there is a process and,
wherever there is a process, there ...