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Measure What Matters,
Not What Is Easy
Sometimes what counts can’t be counted and what can be counted
doesn’t count.
Albert Einstein
IT ISN’T WEATHER FORECASTING
I once asked an audience why we have target-based business measurement
systems that project monthly, quarterly, and even scal year-end numbers.
One despondent voice in the back called out, “In order to make weather
forecasters look good.” e point is well made, particularly ifyou add the
humorous claim that being a meteorologist is the only job where you get
paid despite being wrong half the time. However, the scientic method
used to predict tomorrow’s weather, however inaccurate, ...