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The Process Mind
book

The Process Mind

by Philip Kirby
October 2014
Intermediate to advanced content levelIntermediate to advanced
315 pages
9h 12m
English
CRC Press
Content preview from The Process Mind
167
8
Measure What Matters,
Not What Is Easy
Sometimes what counts can’t be counted and what can be counted
doesn’t count.
Albert Einstein
IT ISN’T WEATHER FORECASTING
I once asked an audience why we have target-based business measurement
systems that project monthly, quarterly, and even scal year-end numbers.
One despondent voice in the back called out, “In order to make weather
forecasters look good.” e point is well made, particularly ifyou add the
humorous claim that being a meteorologist is the only job where you get
paid despite being wrong half the time. However, the scientic method
used to predict tomorrow’s weather, however inaccurate, ...
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Publisher Resources

ISBN: 9781482228953