190 • e Process Mind
to achieve, and the best way to achieve that is to experiment your way
toward it, one small, investigative action at a time. Unfortunately, the
main barrier to the application of this scientic principle is the inherent
fear of failure embedded in organizations, and management’s psyche—the
thoughtware—thereby, creating an avoidance of perceived risk in experi-
mentation as a legitimate action plan (i.e., the die could be wrong). Fear of
failure is the enemy of innovation and ingenuity and it gets in the way of
experimentation. Action on the process to remove waste and create value
through experimentation is only eective when the experimenter accepts
that the purpose of the experiment (the action) is to learn and t