
Action: Experimentation and the Scientic Method • 195
THE CORNERSTONE OF CONTINUOUS IMPROVEMENT
Experimentation anchors continuous improvement because continu-
ous improvement comes from constant experimentation. e experi-
ment is always successful because we learn more about how we can
continuously improve the process and performance. e purpose is
to improve the process. at’s it. Sounds simple, but it’s not easy. It’s
trial and error that constantly validates the process. It’s about under-
standing that by tomorrow you have to be better and do dierently
than today. Remember, you are not trying to increase the bottom line
by 20% by Tuesday ...