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How to Conduct a Treasure Hunt
A problem is not a crisis; it is a treasure.
ECONOMISTS HIDE PROBLEMS
Have you ever had a burning desire to go somewhere and dig up hidden
treasure? Most of us have treasure hunted in some form, whether taking
a cruise to exotic locations, wandering through a museum, or the more
mundane weekend activity of rummaging through garage sales. Even
buying a lottery ticket is a type of treasure hunting. Humans are natural
treasure hunters.
I am a professional treasure hunter, constantly helping organizations
to uncover the treasure that allows them to dramatically increase perfor-
mance. However, it hasn’t always been ...