How to Conduct a Treasure Hunt • 209
because massive amounts of data can be crunched at the push of a button.
e execution of the process requiring the information being calculated
still needs to be done and it is still part of the process. Enabling technolo-
gies represent processes; they are not processes themselves. Once, when
working for a large pharmaceutical company, I spent signicant time at
its beautiful headquarters’ campus, composed of numerous buildings,
laboratories, employee recreational facilities, classrooms, oces, common
areas, stores, meeting rooms, restaurants—none of which were connected
in the original construction. Only aer months and months of observa-
tion (as to where people trampled between buildings as demonstrated ...