
Carrots Aren’t for Everybody • 279
THINK ABOUT IT
I have used the stories about carrot diets, air trac controllers, hotel fur-
niture, and all the organizations in these chapters in an attempt to bring to
life the purpose of this book, which is to help you begin to see the intrinsic
primacy and power of process in your organization and recognize its
unparalleled potential to improve performance to, as yet unimagined,
heights. I realize that the primacy of process and the understanding of its
potential is caught in the conundrum of being simple and straightforward,
and, yet, hard to see and dicult, primarily because it is hidden under a
centur ...