Chapter 3
International Territories
Immediately following each picture’s internal greenlight, producers should begin comprehensive coordination of each picture’s international creative, marketing, and sales planning. Just as producers identify each picture’s U.S. distribution windows and liquidation breakdowns, they should also prepare each picture’s unique major international territory marketing and releases with the support of their international territory distributors.
This chapter presents:
• The seven dominant international territories
• How to initiate and sustain the relationships within each of these territories that are necessary for pictures to perform at their global peak
• The process of negotiating and licensing these territories ...
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