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The Producer's Business Handbook, 2nd Edition by Rob Holt, John J. Lee Jr.

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Chapter 4

Ancillary Markets and Rights

This chapter presents the ancillary markets and rights for theatrically released motion pictures; reviews their audiences, income, and license relationships; and details how producers should manage them.

The Effect of Theatrically Released Motion Pictures on Other Windows

For a motion picture to warrant beginning its distribution in theaters, it must meet the theatrical audience’s expectations. This audience expects these pictures to be substantive entertainment. Theatrical feature films should create an emotional fire in their audiences. This quality ought to be the “event” in event motion pictures. Special-effects driven films may generate a respectable gross in the first or second film in which a new ...

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