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The Producer's Business Handbook, 4th Edition by Anne Marie Gillen, John J. Lee Jr.

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Chapter 4Internet Marketing & Diy Distribution

Introduction

This chapter provides insight into how the Internet is hyper-enabling the funding, marketing, distribution, and consumption of media and entertainment. It presents what producers are doing and can do to reap and even accelerate the advantages available from these new technologies and facilities. This chapter also reviews self-distribution strategies and resources available for producers wanting to become their projects’ sole or additional marketer and distributor.

Digital Content

Content digitization provides audiences with instant availability to stream or download to any of their Internet connected devices. Streaming and downloading:

  • (1) can remove some or all traditional distribution ...

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