11
CHAPTER
MAKING A MOLEHILL OUT OF A MOUNTAIN: LINEAR PRODUCT PLANNING AND PRIORITIZATION
Executive Summary
Ideas for new products and enhancements come from a variety of sources, including intensive market analysis, observation, and even structured ideation activities.
There are always going to be more ideas than there are resources to commercialize them. Not all ideas will make good business sense, so a solid Business Case is needed.
Clear ...
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