12
CHAPTER
APPEARANCES ARE EVERYTHING: DEFINING AND DESIGNING THE PRODUCT
Executive Summary
A solid definition of the product from the customer’s perspective improves the product’s chances of achieving its market goals.
The Definition phase is the most important linkage between the needs of customers and the designs and capabilities of products.
This chapter describes the important work activities and associated documentation that need to be finalized in the Product Definition phase of a linear phase gate process. During this third and final ...
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