19

CHAPTER

ENOUGH’S ENOUGH! DISCONTINUING THE PRODUCT

Executive Summary

Image   Nonviable, noncritical products within the portfolio use vital resources that could be used for other product investments.

Image   Product disinvestment should seriously be considered for some products as an option during the life cycle product portfolio planning process.

Image   Product discontinuation may involve selling the product to another company or group of investors or the ...

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