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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage, First Edition by Ralph Jocham, Don McGreal

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9

The Professional Product Owner

Now that the role of Product Owner has been addressed in depth, let’s summarize by examining what it means to be a professional Product Owner. What traits does he have? How does she know when she is successful?

Let’s start by revisiting an image from way back in Chapter 1.

Figure 9-1 Product Owner personality affects outcome

The most successful Product Owners find themselves further along the line in Figure 9-1. Recall that these are more about attitudes and mindsets than titles.

UNDERSTANDING PRODUCT OWNER SUCCESS

Consider the two Product Owner extremes outlined in the next two sections.

THE RECEIVING ...

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