Chapter 1: “We didn’t do anything wrong but, somehow we lost”. Nokia CEO.
Chapter 1: “Gen. Helmuth von Moltke … of innovative culture”. Michael J. Gunther. Auftragstaktik: The Basis for Modern Military Command? (School of Advanced Military Studies, United States Army Command and General Staff College, Fort Leavenworth, Kansas, 2012).
Chapter 1: “If everything is important, then nothing is.” Patrick M. Lencioni, Silos, Politics, and Turf Wars: A Leadership Fable about Destroying the Barriers That Turn Colleagues into Competitors (San Francisco: Jossey-Bass, 2002).
Chapter 1: “Product: A product is anything that can be offered to a market that might satisfy a want or need”. Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary ...