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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage, First Edition by Ralph Jocham, Don McGreal

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CREDITS

Chapter 1: “We didn’t do anything wrong but, somehow we lost”. Nokia CEO.

Chapter 1: “Gen. Helmuth von Moltke … of innovative culture”. Michael J. Gunther. Auftragstaktik: The Basis for Modern Military Command? (School of Advanced Military Studies, United States Army Command and General Staff College, Fort Leavenworth, Kansas, 2012).

Chapter 1: “If everything is important, then nothing is.” Patrick M. Lencioni, Silos, Politics, and Turf Wars: A Leadership Fable about Destroying the Barriers That Turn Colleagues into Competitors (San Francisco: Jossey-Bass, 2002).

Chapter 1: “Product: A product is anything that can be offered to a market that might satisfy a want or need”. Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary ...

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