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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage, First Edition by Ralph Jocham, Don McGreal

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INTRODUCTION

This book describes how to effectively manage man-made products, mostly software products. But it just as easily could address other man-made products such as electrical grids, nuclear power plants, apple orchards, nano-robots, even storm-drainage systems. Anything envisioned, created, sustained, and eventually retired or replaced by people is within our purview.

We specifically address complex products, where more is unknown about their context than is known. The product’s creator—its Product Owner—perceives a space of ideas and conceives something that others might find valuable or useful.

Take as an example the first version of iOS developed for the iPhone. As this product was being conceived and created, more was unknown than ...

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