The Professional ScrumMaster's Handbook

First, what kind of personality do you have?

I've met people in my career I can instantly classify into a certain personality type: she's a bulldozer, he's a cloud-thinker, she's an emotional vampire, he goes for shock value, and so on. We categorize others automatically, sometimes without even knowing it as it helps shape our response and communication. Ever notice the shift in communication styles and personalities when the CEO walks into the team room; people sit up a little straighter, talk with more meaning and direction, and appear busier all of a sudden. Effective leaders recognize personality styles in others, as well as in themselves, and use this information to shape the ways in which they interact and lead.

I'm sure you've seen ...