6

The Catalyst Factor

The Power of Project Support

A PRODUCT MARKETER named Sophie and an engineer named Tim never met during our study of their companies, and we doubt they ever will. But should they ever meet, they would surely have much to discuss. Sophie worked at Karpenter Corporation, the once-great consumer products company whose Domain team you have already met. Tall, bespectacled, and energetic, Sophie labored valiantly against ever-present obstacles to advance the new kitchenware products she was overseeing. Here is only one of the many tales that Sophie could have told Tim about inner work life at its worst:

I don’t understand why R&D kills so many of my projects, yet I am supposedly measured on new product development! Dean Fisher ...

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