Notes

Introduction

1. Excerpt from “Founders’ IPO Letter” (2004), written by Larry Page and Sergey Brin, http://investor.google.com/corporate/2004/ipo-founders-letter.html.

2. T. M. Amabile, C. N. Hadley, and S. J. Kramer, “Creativity Under the Gun,” Harvard Business Review, August 2002, 52–61; T. M. Amabile and S. J. Kramer, “Inner Work Life: The Hidden Subtext of Business Performance,” Harvard Business Review, May 2007, 72–83; T. M. Amabile and S. J. Kramer, “Breakthrough Ideas for 2010: 1: What Really Motivates Workers,” Harvard Business Review, January 2010, 44–45.

3. We give more details about this survey in chapter 5, the appendix, and in Amabile and Kramer, “What Really Motivates Workers.”

4. In using the first person plural to describe ...

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