The Project Management Answer Book, 2nd Edition

CHAPTER 13Stakeholder Management: Strategizing Customer Satisfaction

Stakeholder satisfaction may be the single most significant ingredient in project success.¹

—Andy Crowe

How well PMs manage their stakeholders makes or breaks a project. Your deliverables can be technically sound, but your project can still fail if you haven’t left your stakeholders happy and wanting to work with you and your team again.

Recognizing this, the single biggest change in the new PMBOK^® Guide, Fifth Edition, is that PMI has established project stakeholder management as a new knowledge area, after many years of the famous nine. Closely related to communications management, this knowledge area exemplifies the PMBOK^® Guide pattern: Create the plan, execute the plan, ...