People have used rewards both knowingly and unknowingly, since the beginning of recorded history.
—Gary Martin and Joseph Pear (1978, p. 34)
Behaviorism has a long and honored place in the history of psychology and psychotherapy. It is a powerful way to understand human behavior, yet it is widely misunderstood and routinely misrepresented. Behavioral psychology offers powerful tools to the executive coach. This chapter reviews the basics, clears up myths and misrepresentations, and outlines ways that methods of behavior therapy can be effectively used in executive coaching.
The forces studied and described by Pavlov, Watson, and Skinner influence us all the time whether we acknowledge them or not. In fact, if something ...
Get The Psychology of Executive Coaching, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
