4The Psychology of Dysfunction
World-class products need world-class processes. It confuses me a lot when I hear company leaders talk about the products they sell. Most companies feel that their product is one of the best in its field. Finding your product niche is critical to staying competitive, especially with the large variety of products available. I see world-class products everywhere, and we as consumers use plenty of them. From residential to commercial usage, the products we buy are getting better and better with ongoing changes to options and variety.
The road of product development can be very expensive. Thousands of man-hours are placed into new product development. Companies can spend millions of dollars in developing products, ...
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