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The Public Relations Firm by Stacy Smith

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CHAPTER 1

Why Hire a Public Relations Firm?

“The media and our opponents were bearing down through the news media and our leadership team kept fanning the flames, with no clue how to back off and resolve the issues. I had done all I could—they needed to hear from a different voice”

—Director of Communications, Government Entity

“We needed to have some concrete, objective data on what employees were thinking and needing in terms of communication systems”

—Director of Communications, Major Airline

“I had just taken over as head of the organization—I needed a candid assessment of the organization’s relationships”

—Superintendent, Public/Private School

“We were having trouble reaching customers with our messaging. Either we were using the wrong channels ...

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